Most micro-enterprises are managed by the proprietor and close family members. In most circumstances, the children of the proprietor in a micro-enterprise assist their parents in running the business at certain moments. This offers a critically needed personnel for the business, and presents its greatest challenge. Without significant instructions on how to handle the business or the customers, it becomes difficult to maintain the same discipline in running the business over time. In some cases, this process of managing the business requires shifts, especially when the customer-base continues to increase.
It is therefore essential that a micro-enterprise has critical support staff that is well informed on the core elements of the business. This service aims to train micro-enterprises on this element while offering opportunities to attend forums in which such training is emphasized for the benefit of building responsible adults with the capacity to grow the venture into sustainable businesses.